• "At UMUC, Pat ran a strong and effective marketing organization that produced some of the highest growth in the institution’s history. He has a detailed understanding of marketing, recruiting, and operations in the education space enabling him to understand and operate within the big picture. He is a strong team player and an excellent colleague.”
    Bob Gay Senior Vice President Management Operations, Maguire Associates, Inc.
  • Pat McGraw is one of the best strategic minds I’ve encountered in my 25 years in the industry. Pat is able to coordinate and complete on time, on budget, on plan. All with the eye constantly on ROI, and fine tuning the program as the results are analyzed.”
    Jeff Armstrong Program Manager, Lowe’s Home Improvement
  • “Pat’s strategic vision and leadership were remarkable but it was his ability to focus on the root of the issue and move the project forward that were instrumental in the project’s launch and success.”
    Ian Alexander vice president of content management, EAT MEDIA
  • "Pat is a wealth of knowledge, collaborative, and a true team player. With a background steeped in higher ed direct response marketing, he keeps a close pulse on industry trends and competitive insights. He is as proactive as he is strategic and would be a valuable addition to any organization he chose to partner with."
    Jacqueline Hammond, Director of Marketing, Blackboard
  • "Pat possesses a unique combination of strategic marketing skills and tactical know how to get the job done."
    Bernie Joyce, President of Hyperdrive

patmcgraw_coffeeWelcome.  My name is Pat McGraw and for more than 25-years, I have helped growth-oriented businesses develop more effective ways to attract and retain profitable customers (B2C) and clients (B2B).

This site provides you with a fast, simple way to get to know me – who I am, what I do, how I do it – so you can decide if I am the right person to help your business improve sales and marketing performance.

But you probably should know that unlike so many of today’s “marketers” that are focused on “Likes” and “Follows” and “Retweets”, my focus is on driving profitable revenue.  Sure, I know how to use marketing technology (see list below) and social media marketing, digital marketing, mobile marketing, Inbound Marketing and more.

But the goal is sales.  Profitable sales.

So, when you see me mention “integrated sales and marketing campaigns”, I’m talking about delivering the right person the right message and offer via the right channel at the right time in order to motivate the right action.  I’m talking about direct marketing that delivers measurable results so we can constantly strive to improve the important metrics like number of sales, average order size, order frequency, lifetime value, retention rates, referral rates…you know, the metrics that help pay the bills.

 

Fun Factoids

Recent Results

  • Generated more than $300 million in revenue for employers and clients over my career
  • Surpassed annual revenue goals by more than 20% within the first 6 months of the fiscal year by streamlining and improving lead generation and conversion activities.
  • Increased retention rates and generated more than $25 million in revenue by developing strategic retention and loyalty campaigns.
  • Generated double-digit increases in revenue while decreasing expenses by more than $500,000 with targeted multi-channel lead generation, lead nurturing and customer retention efforts.
  • Increased revenue from $150 million to $450 million while reducing marketing expenses by more than 25%.
  • Reduced sales and marketing expenses by more than $500,000 by streamlining lead generation and customer retention activities while generating double-digit revenue growth.

Areas of Expertise

  • Market Research and Competitive Intelligence
  • Strategic Planning and Tactical Execution
  • Database Management, Business Intelligence and Analytics
  • Brand Building and Management
  • Process and Performance Improvement
  • Demand Generation and New Customer Acquisition
  • Lead Management, Nurturing and Retention
  • Customer Relationship Management
  • Digital Marketing
  • Integrated, Multi-channel Sales and Marketing Campaigns
  • Pricing Strategies, Budgeting, Sales Forecasting and P&L Responsibilities

Marketing Technology

  • Email Marketing: Constant Contact, Jango Mail, MailChimp, Bronto
  • CRM: Salesforce.com, Sugar CRM, Sage, SalesLogix, ZOHO, Talisma, Nimble
  • Marketing Automation: Silverpop, Marketo, Teradata, Pardot, Adobe
  • Communities & Reviews: Juve, Gigya, Disqus, Livefyre, Ning
  • Social Media Marketing: Hootsuite, Klout, Wildfire by Google
  • Events & Webinars: Citrix, Eventbrite, Adobe, ON24, ReadyTalk
  • Testing & Optimization: Google, Experiment.ly, Optimiely
  • Marketing Apps: SurveyMonkey, PollDaddy, SurveyGizmo
  • SEO: WordTracker, Yoast Analytics, SEO MOZ
  • Content Marketing: Storify, Scoop.it

Contact me for a full list.

ClientsThis is a partial list of the corporations, NGOs and government agencies that have I have worked with or for over the years.

From small to large, privately-held to publicly-traded, serving consumers and businesses in local, regional, national and global markets – this breadth of experiences has helped us focus on working closely with our clients in order to deliver relevant, practical advice that delivers measurable results and profitable growth.

Barry Blau and Partners
Carton Donofrio Inc.
Cirino McGraw Inc.
DWS Associates
Frequency Marketing Inc.
Hobsons
Liberty Direct
Travelers
Widmeyer Communications

ChemLawn/TrueGreen
ServiceMaster

Alvernia University
Blackboard
Blackboard Transact
Connections Education
Education Dynamics
Eduventures
Gilfus Education Group
Greenville College
Hobsons
Kendall College
Laureate Education Inc.
Mid-America Christian University
North Dakota State University
Pearson
Ruffalo Noel Levitz
Tulane University
University of Chicago
University of Maryland Baltimore County
University of Maryland University College
Walden University

AmericaOne Communications
Conectiv
Computer City
Excite@Home
GTE
Hewlett Packard
IBM Corporation
Insight
MCI
Microsoft
Packard Bell NEC
Samsung
Toshiba

AutoNationUSA
Computer City
Exxon Mobil
Grainger
Kmart
Sears

Bermuda Department of Tourism
Promus Hotels